Indicative pricing — we'll finalise scope (and whether your team's included) together on our call
Ritual Training
AI Systems Proposal · Prepared for Emily, Ritual Training

Systems built & running
before July 22

A done-for-you AI build for your two locations (Bend & Portland) — so the gym runs lighter, your team is supported, and you leave on your trip with the systems working, not waiting.

Paul Cowen · The AI Consultant  |  Follow-up call: Sat 20 Jun, 11am PST / 7pm BST
What we discussed

Where you are right now

A brutal year — relocated the Portland location in under a month, replaced a manager, then defranchised. You're smart and want to learn AI, but the options feel like "half Greek," and you've got too much on your plate to wade through it alone.

Your situation

  • 16 years a brick-and-mortar gym owner, two locations — Bend & Portland, Oregon
  • Just defranchised — workout programming is now back on your plate
  • New CRM on Mariana Tek, fully integrated into the site (customer + studio + pricing APIs)
  • Google Workspace; team handles the main inbox
  • Leaving on a ~5-week around-the-world trip July 22

What you want help with

  • Workout programming agent — consistent, quality programming for both locations (Bend & Portland), off your plate
  • Email triage — AI drafts replies for the team to review & send
  • Marketing — Facebook ads copy, split-testing, analytics automation
  • HR & team management support
  • SEO & AI-search visibility (Perplexity, ChatGPT, Claude)
"The people who better understand AI are going to be in a position to really skyrocket." — and you want to learn it, in a way that fits around everything else you're juggling.
How we'll work

Build-first. Then train you.

You don't need to know the back end. I build the systems, show you how they work, you give feedback, we iterate — then I teach you the concepts so you (and your team) can improve and change things yourselves. The opposite of being handed 600 tools and left to it.

01

Diagnose & prioritise

Capture your goals, your "Zenith", a short brand/voice doc — then rank with High-Impact / Minimal-Effort (and Eisenhower) so we build what matters most, first.

02

Build

I build the priority systems (agents, integrations, dashboards), branded to Ritual Training. Some together (API connections), some I build solo and show you.

03

Train & hand off

I teach you the concepts so you can extend it, then bring your team in to run it — including while you're away.

The difference vs. doing it yourself (e.g. Force Multiplier)

In Rich Schefren's Force Multiplier, the owner does most of the work — you build your own dashboards, wire up your own integrations, ~2 hrs/day figuring it out in the rooms. Here, I do the building — leaning on my framework library, 30 years of IT experience, and AI to move fast and get far more done. You still learn the concepts (so you can tweak and extend it yourself), but you're not stuck doing the technical grind alone right before a 5-week trip.

The real multiplier

I run agentic, dynamic workflows across up to 3 machines at once — so a single hour of my time can spawn 10–15 hours of compute building, researching and processing on your behalf, in parallel. You're not buying my hours; you're buying the output of an orchestrated system.

Works with Xplor Growth + Mariana Tek

Your stack runs the plumbing — we give it the AI brain

Xplor Growth already handles your automation — onboarding, payment recovery, win-backs, dashboards — and it's integrated with what members actually do inside the gym. What it doesn't have is a brain: a bot, AI that programs, AI that creates. That's the gap we fill — sitting on top of XG/MT and using its live data, never duplicating it.

The AI layer XG can't give you

  • Virtual Emily — the member/prospect bot XG hasn't got, answering in your voice
  • AI workout programming from your trusted philosophies (off your plate)
  • AI ad & email creative from my arenas + expert frameworks
  • Optional voice AI for out-of-hours calls — connects XG to a voice platform (Vapi / Retell), so calls are handled even while you're away (pay-as-you-go usage on your own account — only if you want it)

Grounded in your live data

  • The AI pulls real MT/XG data (members, classes, attendance) so it's accurate, not generic
  • Attendance & popular-class data feeds the programming agent
  • We extend XG only where there's a genuine gap — never rebuild what you've already got

And built to run lean

No pricey new subscriptions. We build with Codex (already included in your ChatGPT), and the heavy lifting — your Knowledge Pipeline, bulk content and programming work — runs free on my own AI cluster (part of the leverage you're paying for), so it costs you nothing to process. The always-on systems run on a low-cost pay-as-you-go API key in your name — you only pay for the tokens actually used, typically just a few dollars a month at your scale. Image generation (ad creative, plans) runs on your own key too — a quick Replicate / fal.ai / kie.ai sign-up — so you own the usage and the cost stays tiny and transparent. Your ongoing AI running cost stays minimal.

Over to you, Emily

First, one question…

Picture it — late July, your systems are live, and you're about to fly out. What would we need to have achieved (in the business, and in how you feel about it) for you to look back and call this the best money you've spent?

Now drag to rank your priorities

Drag these into your order (most important on top), tick the ones that matter, add anything I've missed — then hit "Send to Paul" and I'll build around what you want first.

    Your order saves automatically. Drag the ⠿ handle (or use ▲▼) to reorder.

    Three ways to work together

    Choose your package

    All packages are a fixed project price (not hourly), built intensively before your July 22 departure, with evening UK sessions (~7pm BST / 11am PST) that suit the time difference. For context, a full-time hire with this skill set runs $90–120k a year — these are one-off builds that keep working after you've left.

    Bronze
    Core systems live before you leave
    $4,950 estimate · one-off project
    • Knowledge Pipeline (KO) — turn your trusted fitness philosophies, courses & SOPs into a searchable knowledge base + agents (the foundation your programming, FAQs & training all pull from)
    • Workout Programming Agent — structured weekly programming for both locations (Bend & Portland), drawn from that knowledge base
    • Email Triage Agent — drafts replies for the team to review & send
    • Social Content Agent — bulk-audit & clean up the 16-years debrand content across IG/FB (Bend & Portland) — the agent you wished for 😄
    • Branded staff front-end (login-based) on Cloudflare
    • Private GitHub backup of your systems
    • Review & referral automation — auto-requests Google reviews from happy members (more reviews → higher Google and AI-search ranking) and nudges member referrals
    • KO of up to 3 of your trusted programs so the programming & FAQ agents are grounded in philosophies you trust — not generic advice
    • 30 days post-launch support — tweaks & fixes after go-live, so nothing's left hanging while you settle in
    • Live working sessions — up to 4 hrs/week with you (evenings UK / your mornings) + handover notes
    • Marketing / SEO systems
    • Team training · while-away enhancements
    Silver
    Systems + the skills to extend them
    $7,450 estimate · one-off project
    • Everything in Bronze
    • Marketing system — plugs into & extends your existing Xplor Growth layer: FB ads copy, 100-variation split-testing, analytics automation
    • Creative builders — an onboarding email builder (sequences informed by top copy experts) + an Instagram / Facebook ad builder (copy + image creative)
    • Site analytics dashboard — Google Analytics + Looker Studio (formerly Data Studio): web traffic, ad performance & conversions in one branded view
    • AI-visibility report — we'll run you a free check (your ranking in Perplexity / ChatGPT / Claude). Full AI-visibility work is an optional add-on via our Be AI Visible partner — priced separately, not included
    • Mariana Tek API integration — custom reports + competitor price monitoring
    • Voice & brand doc (Signal Stack) so outputs sound like you
    • "Virtual Emily" — an AI trained on your Zenith + 16 years of your email answers (RAG): a website chatbot + auto-built FAQ that fields member & prospect questions in your voice, so they ask the AI first — not you. Delivered on my white-label Answerly chatbot
    • YouTube content engine — my white-label Subscribr.ai: turns your nutrition & training knowledge into scripted YouTube content (the channel you mentioned)
    • Win-back & reactivation agent — automatically re-engages lapsed & at-risk members to protect your $2,500 annuals
    • 60 days post-launch support + one quarterly tune-up of your systems
    • Live working sessions — up to 6 hrs/week + deeper owner training (build & change skills yourself)
    • Full team training · while-away enhancements
    Gold
    Done-with-you, your team trained, systems improving while you're away
    $9,950 estimate · one-off project
    • Everything in Silver
    • Live working sessions — up to 8 hrs/week + full team onboarding & training so your staff run the systems
    • While-away enhancements — systems keep being improved during your 5-week trip
    • HR / team-management support agent
    • Ongoing iteration + priority access during the build
    • Software deals: Notion AI, Stripe, Xero, Airtable & more ($13,000+ value)
    • Framework Library license — included for year 1: API access to my Hormozi Advisor (leads, offers, closing, retention — gym-relevant) + the Copywriting Arenas, so your systems call proven frameworks on demand (renews annually thereafter)
    • Done-for-you first month — your opening month of programming & content pre-loaded, so you fly out on Jul 22 with momentum already running
    • 90 days post-launch support + while-away monitoring — I keep your systems healthy right through your 5-week trip
    The maths

    It pays for itself in a handful of members

    Your annual membership is $2,500. So just 2 new annual members cover Bronze — and 4 cover Gold — across Bend & Portland. And the marketing, review & referral systems we build are designed to bring exactly those members in, and keep them.

    Included with every package

    Bonuses

    Exclusive software deals (our partner network) — hand-picked for a gym like yours. These are deals on the tools themselves (nothing tied to GHL); you just apply & save:

    📝 Notion + Unlimited AI — 6 months free Business plan · save up to $12,000 (SOPs, programming, team knowledge) 💳 Stripe — waived fees on your first ~$10–20k processed (applies to your existing Stripe — independent of GHL) · save up to $500 📒 Xero — 90% off for 6 months · save up to $432 (accounting) 📊 Airtable — startup credits for member/ops databases & reporting

    Combined value: $13,000+ in credits & savings — we'll activate the ones that fit your stack.

    My guarantee

    Core-systems-live guarantee: the core systems you prioritise will be live before you fly on Jul 22 — and if any one of them isn't, I keep working at no extra cost until it is. You're buying an outcome, not my hours.

    Timeline

    One intensive month to get core systems live before July 22 — then optional team handoff while you travel.

    How we'll meet: the first session is the longest — getting your API access set up and everything on track. After that we work in focused sessions and only meet when it genuinely moves things forward — never for the sake of it. (For reference, Rich's Force Multiplier ran ~2 hrs/day for 10 days; this is lighter-touch and built around your schedule.)

    Week of Jun 22
    Priorities agreed · API keys set up · first builds started
    Weeks 2–3
    Core systems built & reviewed · training begins
    Week 4 (→ Jul 22)
    Polish · team onboarding · everything live
    While away
    (Gold) team sessions · enhancements continue
    Payment

    Flexible — split to suit your cash flow

    No need to pay it all up front. We'll structure it around your timeline (and your trip).

    Bronze & Silver

    • 50% up front to get started
    • 50% at 4 weeks

    Gold — 3 payments

    • ⅓ to get started
    • ⅓ before you fly out (~22 July)
    • ⅓ two weeks later
    Next step

    Let's agree priorities tomorrow

    On our Saturday call (11am PST / 7pm BST), pick your top priorities and package — and we can start as early as Monday, June 22. Plenty of runway before July 22.

    Fact-find

    What I've gathered — your turn to correct & add

    Everything I picked up so far. Fix anything wrong, fill the gaps — it becomes the foundation we build on. (It's also a live taste of how the systems capture & organise info — see the bottom.)

    Business

    • Ritual Training — 2 locations: Bend & Portland, OR
    • 16 years; recently defranchised (was Fit Body Boot Camp)
    • Annual membership $2,500 · away on a ~5-week trip from 22 July

    Tech stack

    • Mariana Tek — upper-tier plan incl. Xplor Growth (marketing leg) + APIs
    • Google Workspace (team handles the inbox)
    • ChatGPT + Codex — we build lean on these

    Your priorities (so far)

    • Workout programming · email triage · marketing/FB ads
    • SEO & AI visibility · HR/team · social cleanup
    • (rank them on the Proposal tab)

    Your turn — correct or add anything

    Saves as you type.

    A taste of what we'll build

    When someone enquires about joining, the system captures their goal and instantly builds a personalised plan page — just for them. Try it:

    In the real system every enquiry is captured (none lost), personalised from your programming + Mariana Tek data, and the prospect gets their own page — a powerful way to turn enquiries into trials. Go deeper: record a quick intro interview or first session (e.g. on a Plaud), and the system turns it into a tailored plan outline from what was actually discussed.